Privacy Policy

    GoPave

    Last Updated: January 9, 2026

    This Privacy Policy explains how GoPave ("GoPave," "we," "us," or "our") collects, uses, discloses, and safeguards information when you access our website or use our software and related services (collectively, the "Services").

    GoPave is a standalone SaaS platform that provides CRM, marketing automation, messaging, scheduling, and related business tools.

    1. Company Information

    Legal Entity: Rising Tide Creative LLC

    Doing Business As: GoPave

    Address:
    116 Agnes Rd, Suite 200
    Knoxville, TN 37919
    United States

    Email: hello@gopavecrm.com

    Website: https://gopavecrm.com

    2. Information We Collect

    a. Information You Provide

    • Account information (name, email, phone number, login credentials)
    • Billing and subscription information (processed through Stripe)
    • Customer data you upload or generate (contacts, leads, messages, notes, recordings, workflows, templates)
    • Communications with support

    b. Information Collected Automatically

    • IP address, browser type, device information
    • Usage data, feature interaction, log files
    • Cookies and similar technologies for authentication and analytics

    c. Information From Third Parties

    • Integrations you connect (e.g., Google, Meta, calendar providers)
    • Messaging and telephony providers used to deliver SMS, MMS, calls, and emails
    • Payment processors

    3. How We Use Information

    We use collected information to:

    • Provide, operate, and maintain the Services
    • Authenticate users and manage accounts
    • Process payments and subscriptions
    • Deliver platform-related emails (account, billing, security)
    • Enable messaging and communication features you configure
    • Provide customer support
    • Improve performance, reliability, and features
    • Comply with legal and regulatory obligations

    4. Messaging, SMS, and A2P Compliance

    GoPave enables SMS and MMS messaging only for users who complete A2P 10DLC verification.

    By using messaging features, you acknowledge and agree that:

    • You are solely responsible for obtaining all legally required consents (including TCPA compliance)
    • You certify that all contacts you message have provided valid opt-in consent
    • You are responsible for campaign content, frequency, and compliance
    • Message and data rates may apply

    Standard carrier opt-out keywords (e.g., STOP) are automatically honored. Failure to comply may result in suspension or termination of messaging access.

    5. How We Share Information

    We do not sell personal data.

    No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

    We may share information with:

    • Infrastructure and hosting providers
    • Messaging, telephony, and email delivery providers
    • Payment processors (Stripe)
    • Analytics and support vendors
    • Legal or regulatory authorities if required by law

    All service providers are authorized only to use data as necessary to provide services to GoPave.

    6. Data Retention

    We retain information only as long as necessary to:

    • Provide the Services
    • Meet legal, accounting, or compliance requirements
    • Resolve disputes and enforce agreements

    Users may request deletion of their data, subject to legal and contractual obligations.

    7. Security

    We implement reasonable administrative, technical, and organizational safeguards to protect information. However, no system can guarantee absolute security.

    8. Your Rights

    Depending on your jurisdiction, you may have rights to:

    • Access or correct your data
    • Request deletion
    • Object to processing

    Requests may be submitted to hello@gopavecrm.com.

    9. Cookies

    GoPave uses cookies for authentication, analytics, and platform functionality. You may disable cookies via browser settings, but some features may not function properly.

    10. Children's Privacy

    GoPave is not intended for individuals under the age of 13. We do not knowingly collect personal data from children.

    11. Changes to This Policy

    We may update this Privacy Policy from time to time. Continued use of the Services after changes indicates acceptance of the updated policy.

    12. Contact Us

    For questions about this Privacy Policy, contact:
    hello@gopavecrm.com